Overview

Allergan Data Labs was created in 2019 to drive data-led innovation across the wider Allergan Aesthetics organisation. By 2021 the team had outgrown their presence, they needed an identity and digital home that matched the ambition of the work, could excite existing staff, and attract the product, engineering, and marketing talent they were competing for.

Challenge

This wasn't a typical brand job. The audience was split between internal stakeholders who needed to feel ownership of the outcome, and external candidates who could have gone anywhere. Getting the direction wrong, too corporate, too cold, too generic would actively work against the hiring goal. And navigating Allergan's wider organisation meant a complex stakeholder picture from day one.

Approach

Rather than designing in isolation, we built research into the process early. Three creative directions were developed quickly, then a survey was pushed to a group of existing employees and target hires across product, engineering and marketing asking what mattered to them in the context of where they worked. Their responses shaped which direction we took forward. The resulting identity visualises the intelligence and data inside A-DL's products as abstract technical graphics, balanced with warmer iconography, complex ideas made human. The Webflow site was built to match: bold, personality-led, CMS-driven so the team could keep it moving at their pace.

Outcome

A brand and site that functioned as a genuine recruitment tool — a calling card for a team doing serious technical work inside a large organisation, presented in a way that could hold its own against pure-play tech companies.