Overview

Allē is Allergan Aesthetics' consumer loyalty programme — connecting patients to rewards across their aesthetic treatments while giving clinics the tools to manage bookings and relationships. The platform had been running for years on a patchwork of legacy infrastructure, and with 93% of the medical aesthetics market still untapped, the business had both the opportunity and the pressure to modernise fast.

Challenge

This wasn't a redesign — it was a transformation. The existing tech stack was overhauled entirely, with data science and omni-channel personalisation built in from the start. Design had to run in parallel with engineering at pace, across two distinct products: a consumer-facing loyalty and booking platform, and a clinic-side tool for managing aesthetic workflows.

Approach

Working in partnership with Allergan Data Labs, we took an iterative approach — testing and validating each phase before committing to the next, keeping the team nimble and the risk low despite the scale of what was being built. The rebrand ran alongside the product work, establishing a new visual language that could hold across consumer and clinical contexts, web and mobile.

Outcome

Allē launched as the largest elective healthcare loyalty platform in the US. What started as a prototype grew into a platform serving millions of consumers — and a design system robust enough to support a team that scaled from a handful of people to hundreds across design, engineering, content, and marketing.